8 Things You Need To Attempt To Tweet About, If You Wished To Use Twitter To Efficiently Advertise Your Business
If you become a highly regarded member of the Twitter community, you can throw in messages straight related to your products or services, however those need to be counter-balanced by tweets completely unrelated to your sales efforts.
There is no magic formula that can guarantee your success, however here are 8 things you should try:.
1. The "sharing my great content" tweet:.
If you have a blog, and if you've written a post, use tweets to link to it.
If you are a leader, a specialist, or just have some unique thoughts or point of views, tweeting is an excellent way to get your expertise in front of a large audience.
2. The "I am so proud" tweet:.
If your business has won an award, gotten a fantastic review, gathered some major press or has an awesome testimonial; don't be shy about using Twitter to broadcast this fantastic news.
3. The "we are on top of sector trends" tweet:.
If your business is based on being on the cutting edge of your market, show the world by offering links to the latest studies, trends, breakthroughs and advances.
This serves the dual function of providing interesting content and proves to your audience you are severe about staying ahead of the curve.
4. The "I'm listening to you" tweet:
If you fail to monitor what is being stated about your company on Twitter, you're making a huge mistake.
But merely monitoring the messages and taking no action is a mistake, too.
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This doesn't imply that you need to respond to every statement, but when there is a real issue or if an individual has a specific question, you should address it rapidly and honestly.
5. The "your Twitter followers-only promotion" tweet:.
Everybody loves an offer.
By giving discounts or other benefits to your Twitter followers, you offer them a reason to follow you and you get a captive audience for other business messaging.
6. The "I stumbled across this amazing post I think you 'd love" tweet:.
These are not direct plugs of your business, but links to articles that would be of interest to your target audience.
State, if you sell health-related products, then link to news stories or tips on health.
7. The "I found this to be hilarious and hope you do as well" tweet:.
While Twitter is a great location to do business, the compelling thing about it is that it's not all business.
If visitors think you are just attempting to sell them all the time, they will unfollow you or, worse, complain about you on Twitter.
There's a lot of funny material on the Web, whether it's on YouTube, in The Onion, or on any number of humor sites.
Sharing humor with your target audience (via links) offers your followers a reason to seek you out.
8. The "none of the above" tweet:
As you become a regular participant on Twitter, you will find distinct ways in which Twitter works to deliver messages specific to your business.
Twitter is all about being creative, beneficial and engaging.
Use your specific talents, interests and strengths to find a means to use Twitter to the best advantage of your business.
Similar to any other marketing efforts, pay close attention to how your followers respond to you tweets.
Which ones are getting favorable feedback?
Which ones are being ignored?
Which ones are getting you negative feedback?
The answers to these questions may surprise you, so be prepared to tweak your tweets.
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